01
Cash stuck in inventory
Know what is selling, what is sitting, and where working capital is tied up before the next purchase order.
Built for fitness & wellness operators
The finance team behind fitness and wellness brands.
US CFO leadership plus the accounting team underneath, without the cost of a full-time hire.
Olympia 2026 · A focused 20-minute conversation
Finance clarity for the next stage
The numbers behind the brand
Growth can hide expensive problems.
Fast-moving fitness and wellness businesses need financial clarity at the SKU, channel, and cash level—not just a month-end P&L.
02
Margins squeezed on Amazon and retail
See the real contribution margin after fees, promotions, fulfillment, chargebacks, and channel costs.
03
No clear landed cost per SKU
Bring freight, duties, packaging, and production into one reliable view of profitability by product.
Supplier, manufacturer, or distributor?
Let’s talk referral partnership.
Meet at Olympia
Book 20 minutes.
Pick a time on the calendar, or leave your details and we’ll follow up directly.
Open calendarA focused 20-minute conversation
No obligation or generic sales presentation
Direct contact
Matt Appel
RippedCFO Consulting · Finance leadership for fitness and wellness operators.