— Insights
Field notes from a senior CFO operator.
Short, opinionated pieces on margin, cash, and pricing for founder-led service businesses scaling from $1M to $10M.
- MarginMay 2026· 6 min
5 Silent Margin Leaks We Find in 9 of 10 Agencies
The recurring P&L patterns that quietly cost founder-led service businesses 5–10 points of margin every year — and how to spot them this week.
Read post - CashApril 2026· 8 min
The 13-Week Cash Model Every $1M–$10M Founder Should Run
Why monthly P&L reviews fail to predict cash crunches, and the rolling 13-week model that gives you a 90-day runway view in under an hour.
Read post - PricingMarch 2026· 7 min
Repricing Without Losing Clients: A 4-Step Framework
How to raise rates 10–25% on your existing book while keeping retention above 90% — the same framework we run inside every engagement.
Read post
— Newsletter
Monthly CFO Field Notes
One short email a month: margin tactics, pricing experiments, and cash discipline lessons from real founder-led businesses.